Microeconomics: An Asian Perspective, is written to show students how microeconomics can be used as a practical tool for decision-making in various aspects of life. The book provides a treatment of microeconomic theory that stresses its relevance and application to both managerial and public policy decision-making. Examples are drawn not only from the Americas and Europe, but also from Asia, to provide students with an appreciation of the issues in different parts of the world.
PART I INTRODUCTION：MARKETS AND PRICES
Ch.1 Preliminaries
Ch.2 The Basics of Supply and Demand
PART II PRODUCERS, CONSUMERS, AND COMPETITIVE MARKETS
Ch.3 Consumer Behavior
Ch.4 Individual and Market Demand
Ch.5 Uncertainty and Consumer Behavior
Ch.6 Production
Ch.7 The Cost of Production
Ch.8 Profit Maximization and Competitive Supply
Ch.9 The Analysis of Competitive Markets
PART III MARKET STRUCTURE AND COMPETITIVE STRATEGY
Ch.10 Market Power：Monopoly and Monopsony
Ch.11 Pricing with Market Power
Ch.12 Monopolistic Competition and Oligopoly
Ch.13 Game Theory and Competitive Strategy
Ch.14 Markets for Factor Inputs
Ch.15 Investment, Time, and Capital Markets
PART IV INFORMATION, MARKET FAILURE, AND THE ROLE OF GOVERNMENT
Ch.16 General Equilibrium and Economic Efficiency
Ch.17 Markets with Asymmetric Information
Ch.18 Externalities and Public Goods
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